# Howseen AI > Howseen AI helps brands track, measure and improve their visibility and recommendations across major AI answer engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. It tracks where your brand shows up in AI answers and generates GEO-optimized content to get you cited. ## What it does - Track your brand's visibility, share of voice and sentiment across AI search engines. - See which prompts recommend you vs your competitors. - Run a technical GEO audit of your site (robots.txt, sitemap, llms.txt, schema). - Generate GEO-optimized articles that get your brand cited by AI. - Ask Claude, ChatGPT or Cursor about your own AI visibility data through the Howseen MCP server and REST API. ## Key pages - [Howseen AI](https://howseen.ai): AI visibility tracking and GEO content for your brand. - [Community](https://howseen.ai/community): Join the GEO community. - [Pricing for brands](https://howseen.ai/pricing): Plans and pricing for brands. - [Pricing for agencies](https://howseen.ai/pricing#agencies): White-label pricing for agencies. - [MCP & API](https://howseen.ai/mcp): Connect Howseen to Claude, ChatGPT or Cursor (26 MCP tools, read only by default) or use the REST API. - [Integrations](https://howseen.ai/integrations): Publish to WordPress, Shopify, Ghost, BigCommerce, webhook or Next.js; connect Search Console, GA4 and Bing; use Howseen in Claude, ChatGPT and Cursor. - [MCP use cases](https://howseen.ai/mcp-use-cases): Ready-made commands for Claude, ChatGPT or Cursor connected to the Howseen MCP server. - [AI visibility API](https://howseen.ai/ai-visibility-api): Read-only JSON REST API and remote MCP server for AI visibility data (visibility, prompts, competitors, sources, responses), included in Pro and Business. - [White-label reports](https://howseen.ai/white-label-reports): AI visibility reports shared under the agency's name, logo and color; Business plans, or Starter and Pro from 2 paid sites. - [GEO services, done for you](https://howseen.ai/geo-services): Our experts track what AI answers to your buyers' questions, write and publish the pages on your site, work to get you mentioned on the sources AI reads, and report every month. Quoted after a 30-minute call. - [Howseen MCP on GitHub](https://github.com/howseen-ai/howseen-mcp): Setup for Claude Code, Cursor, Codex, Claude.ai and ChatGPT, and the tool list. - [Free trial](https://app.howseen.ai/signup): 3 days, every engine of the Pro plan. - [AI Instructions](https://howseen.ai/ai-instructions.html): Canonical structured facts about Howseen for AI assistants, including the entity map (relations). - [Affiliate program](https://howseen.ai/affiliates.html): up to 30% recurring commission for partners. - [Refund policy](https://howseen.ai/refund): Cancellation, refunds and the 90-day money-back guarantee on annual plans. ## GEO guides - [What is GEO?](https://howseen.ai/what-is-geo.html): Generative Engine Optimization explained, and how it differs from SEO. - [How to check brand mentions in ChatGPT](https://howseen.ai/blog/how-to-check-if-chatgpt-mentions-your-brand): Step by step, the buyer prompts to type, logged-out tests, the sources ChatGPT cites, and how to track mentions over time. - [GEO for SaaS](https://howseen.ai/geo-for-saas.html): How SaaS teams get their product recommended by AI. - [GEO for Ecommerce](https://howseen.ai/geo-for-ecommerce.html): How ecommerce and Shopify brands get their store recommended by AI. - [Get recommended by AI](https://howseen.ai/get-cited): Book a call to see which brands ChatGPT, Gemini and Perplexity recommend instead of yours, the pages they cite, and Howseen data (AI cites brand websites 2.5x more than retailers). - [GEO for Agencies](https://howseen.ai/geo-for-agencies.html): How agencies sell AI visibility as a service. - [Best Profound alternatives 2026](https://howseen.ai/profound-alternatives): Profound alternatives with public prices, for small businesses and agencies. - [Best Peec AI alternatives 2026](https://howseen.ai/peec-ai-alternatives): 7 Peec AI alternatives compared on price, engines and what they do after the report. - [Best AI visibility tools 2026](https://howseen.ai/ai-visibility-tools): 8 AI visibility tools compared with real prices checked on each vendor's pricing page, what a good tool should track, and the questions to ask before you pay. ## Howseen Academy (free GEO course) - [Howseen Academy](https://howseen.ai/academy): Free course in 4 modules, from why AI recommends a brand to using Howseen click by click. 18 lessons and a glossary. - [Mention vs citation, and GEO vs SEO](https://howseen.ai/academy/mention-vs-citation): The three ways a brand shows up in AI search, and which one to track first. - [The AI engines that matter](https://howseen.ai/academy/ai-engines-compared): How ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode find and cite sources (Howseen data, 5,331 answers). - [Pick the buyer questions worth tracking](https://howseen.ai/academy/choose-buyer-questions): Discovery, comparison and problem questions, and why branded questions inflate visibility. - [Read the four numbers of AI visibility](https://howseen.ai/academy/read-ai-visibility-metrics): Visibility, share of voice, sentiment and position: how each is calculated and what to do when it is low. - [Find the sources AI cites](https://howseen.ai/academy/find-the-sources-ai-cites): Turn cited sources into a ranked target list. - [Make your site readable by AI](https://howseen.ai/academy/make-your-site-readable-by-ai): AI crawlers in robots.txt (OAI-SearchBot, GPTBot, PerplexityBot, Google-Extended), JavaScript rendering, indexing, structured data, llms.txt. - [Write pages AI can quote](https://howseen.ai/academy/write-content-ai-cites): Answer-first sections, facts with sources, tables and FAQ, with the KDD 2024 GEO paper results. - [Build trust and third-party mentions](https://howseen.ai/academy/earn-trust-and-third-party-mentions): E-E-A-T on your site and the off-site plays (lists, reviews, communities, video). - [Set up your brand in Howseen](https://howseen.ai/academy/set-up-howseen): The Howseen setup, screen by screen. - [Connect Google Search Console](https://howseen.ai/academy/connect-google-search-console): Connect Search Console to Howseen, auto-indexing and error messages. - [Connect Bing Webmaster Tools](https://howseen.ai/academy/connect-bing-webmaster-tools): One-click connection or API key, and Bing submission. - [Connect your site and publish](https://howseen.ai/academy/connect-your-site-and-publish): WordPress, Shopify, Ghost, BigCommerce, Webflow, Wix, Next.js, webhook, and autopilot. - [Read your Howseen dashboard](https://howseen.ai/academy/read-your-dashboard): Every card of the Overview and what to do next. - [Work your Action Plan](https://howseen.ai/academy/use-the-action-plan): The GEO score, its three levers, and how to run actions. - [Content Plan and Content Refresh](https://howseen.ai/academy/content-plan-and-content-refresh): Generate, edit and publish articles, and refresh existing pages. - [Track your progress](https://howseen.ai/academy/track-your-progress): Indexing badges, article wins, AI traffic in Analytics and a monthly review. - [GEO glossary](https://howseen.ai/academy/glossary): 30 GEO and AI search terms in plain words. ## Free tools - [All free tools](https://howseen.ai/tools): Free GEO and AI visibility tools, no signup. - [Does ChatGPT mention your brand? (free checker)](https://howseen.ai/tools/ai-visibility-checker): Free check: an AI assistant (Claude, web search on) answers 3 buyer questions; see if your brand is named, who is named instead, and the sources read. Plus 3 prompts to check ChatGPT by hand. - [AI crawler checker](https://howseen.ai/tools/ai-crawler-checker): Free check of robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, content without JavaScript, and llms.txt. - [LLMs.txt generator](https://howseen.ai/tools/llms-txt-generator): Free llms.txt generator from your sitemap, plus a validator for an existing file. - [ChatGPT query fan-out](https://howseen.ai/tools/chatgpt-query-fan-out): Free tool showing the real web searches ChatGPT ran to answer a buyer question, and the sites it cited. - [Schema generator](https://howseen.ai/tools/schema-generator): Free Organization, WebSite and FAQPage JSON-LD generator from a page's real content. - [AI crawler URL inspector](https://howseen.ai/tools/ai-crawler-url-inspector): Free tool, see the exact title, meta description, word count and structured data GPTBot gets from one URL. - [E-E-A-T checker](https://howseen.ai/tools/eeat-checker): Free tool, scores a page on 7 E-E-A-T trust signals AI answer engines look for. ## Data - [Google AI cites YouTube, ChatGPT never does](https://howseen.ai/data/youtube-reddit-ai-answers): Howseen study of 5,331 AI answers across five engines (Aug 16 to Oct 4, 2026): which sources each engine cites. - [ChatGPT runs 1 search in 6 in English, even for French brands](https://howseen.ai/data/chatgpt-fan-out-queries-english): Howseen study of AI fan-out searches (Oct 7 to Nov 5, 2026): language, years and countries in searches, sources per answer, week-to-week brand persistence, brands named without their own site cited. - [GEO content benchmark, October 2026](https://howseen.ai/data/geo-content-benchmark): 565 X, Instagram and TikTok posts about GEO, classified by format. ## Comparisons - [Howseen vs Peec](https://howseen.ai/howseen-vs-peec.html): Honest comparison of the two GEO trackers. - [Howseen vs Profound](https://howseen.ai/howseen-vs-profound.html): Accessible and action-oriented vs enterprise-scale GEO. - [Howseen vs Semrush](https://howseen.ai/howseen-vs-semrush.html): GEO-native tool vs an SEO suite with an AI-visibility add-on. ## More - [How AI chooses which brands to recommend](https://howseen.ai/how-ai-chooses-brands.html): how ChatGPT, Gemini and Perplexity pick the brands they name, and how to get cited - [About Howseen AI](https://howseen.ai/about): the company, the founder and what the product does